Paradigm Group makes “Kansas City’s Beverage Specialist” an authorized Emerald Brand dealer

Paradigm Group proudly announces partnership with Necco Coffee in Kansas City, MO

Syosset, NY - April 24, 2008 - The Paradigm Group announced today that it has teamed up with distributor partner Necco Coffee of Kansas City, MO. The Paradigm Group welcomes a seasoned group of OCS professionals at Necco Coffee known as the “Kansas City Beverage Specialist”. Robert Foster, regional Vice President said. “Necco Coffee has made a commitment to the green movement and its unstoppable momentum by becoming a full line Emerald Brand dealer. This team has the right tools and expertise to really excel with our brand.” Necco Coffee has been providing their customers with a multitude of breakroom products for over forty years and continues to grow as an organization.

Anthony Simone, president of Necco Coffee said “Our core customers are mandating green practices and we want to be ready to fulfill their needs. We feel we are better prepared to achieve growth in “green” jan/san and breakroom disposable products by teaming with Paradigm.”

Foster added. “Necco services some of the most prominent firms in the Kansas City metropolitan area and really has a keen understanding of their customers needs. The Emerald Brand was specifically designed for this type of market and Necco is the ideal distribution partner for this brand. “

About Paradigm Group
Paradigm Group is a full service supply distribution, facilities products manufacturing, warehouse packaging and marketing consulting company. From concept to consumption, Paradigm Group's mission, as a boutique service provider, is to deliver optimized facilities product selection, production and distribution of jan/san, breakroom, warehouse packaging and office-environment "essentials." Uniquely structured to support the full spectrum of supply chain interface challenges, Paradigm provides services that build customer loyalty, grow profit and drive revenue. Services and programs include product sourcing, procurement consulting, wholesale master distribution, field-based market research and sales and marketing channel development. For more information visit www.paradigm-grp.com. 1-866-WE-Source